tag:blogger.com,1999:blog-1949754937759184830.post4990281590061459285..comments2023-12-28T00:27:36.809-08:00Comments on 2 Days per Bottle: An editorial on wine blogging (WITH CORRECTIONS)dhonighttp://www.blogger.com/profile/17514277845922195085noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-1949754937759184830.post-64393234506249727692009-02-11T14:52:00.000-08:002009-02-11T14:52:00.000-08:00I'm going to have to disagree with Tim on his comm...I'm going to have to disagree with Tim on his comment <I>"The fact of the matter is ALL wine blogs are influential because of Google"</I>.<BR/><BR/>I think that all wine reviews on wines (posted by you or any wine drinker) are influential to potential consumers. But there are a lot of wine blogs and bloggers what aren't influential. They blog could remain stagnate, have irrelevant information on posts, break the congruency with the "marketing efforts" of the winery, etc.<BR/><BR/>I see nothing wring with showcasing blogs that "get it right" to establish a standard. A winery blog should be more than reviews, it should be a captivating marketing piece that helps connect the consumer to the winery, and ultimately creates consumer relationship that helps drive sales.Brent Johnsonhttps://www.blogger.com/profile/00991404646743512327noreply@blogger.comtag:blogger.com,1999:blog-1949754937759184830.post-92127843280178688142009-02-10T15:53:00.000-08:002009-02-10T15:53:00.000-08:00Wow, I gotta pull my head out of my keyboard occas...Wow, I gotta pull my head out of my keyboard occasionally :)...<BR/><BR/>Hey, thanks for the post on the report, not entirely accurate but its a blog and I certainly can appreciate pumping out a post with a gut reaction.<BR/><BR/>As Paul said, we're not making money on this. And we're not recreating some "top 100" list like AllTop or whatever. Wineries are just overwhelmed with information to the point where their doing business as usual (because it takes too much time to sift through things in social media with too little return today so its a turn off). So the intention is to release some of the pressure from wineries' over-taxed staff and arm them with some info they can use for whatever.<BR/><BR/>Feel free to ping me on OWC (as a couple have already) about this. Yes, its going to be published for free. Its some research that we're doing for various projects and since it isn't proprietary information we're just going to go ahead and publish it.<BR/><BR/>Right now, wineries don't know even the basics - do you accept samples and/or ads? - and they're not going to ask 800 bloggers that question so instead they're not bothering.<BR/><BR/>Happy to keep the conversation going!! :-)<BR/><BR/>Cheers...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-1949754937759184830.post-21908344588679323012009-02-10T14:25:00.000-08:002009-02-10T14:25:00.000-08:00David, Good post. Nice counterpoint.I think, at t...David, <BR/><BR/>Good post. Nice counterpoint.<BR/><BR/>I think, at the end of the day, all wine bloggers start out blogging because it is a creative outlet. I did.<BR/><BR/>Then, it becomes, "wait a second, people are actually reading what I say." "Hey, wait again, I'm getting samples."<BR/><BR/>Suddenly, it turns more into a pursuit. It has for me. it's a hobby, but I also want to be as good as I can be at wine blogging and that means learning, adjusting, experimenting, etc.<BR/><BR/>I think the analysis of blogs as influential, etc. is rife for controversy and error, but other people do it, it just hasn't been done to a great extent in our little niche.<BR/><BR/>JeffUnknownhttps://www.blogger.com/profile/09472918636960886365noreply@blogger.comtag:blogger.com,1999:blog-1949754937759184830.post-72468478711499657492009-02-10T12:50:00.000-08:002009-02-10T12:50:00.000-08:00And like anything else, we tend to gravitate to th...And like anything else, we tend to gravitate to those whose views we share or just simply enjoy, be they movie critic, TV Show writer or wine blogger. This is just another example of the recent death of newspaper reports that have people scrambling to see if someone (read: anyone) will pay for content as they now do with music. There is nothing bad about that but at the end of the day what's great about the wine biz is that technology tends not to be a leading factor in success...great post, Dave.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-1949754937759184830.post-39073214056666194712009-02-10T12:24:00.000-08:002009-02-10T12:24:00.000-08:00Yeah. What Tim said.Yeah. What Tim said.dhonighttps://www.blogger.com/profile/17514277845922195085noreply@blogger.comtag:blogger.com,1999:blog-1949754937759184830.post-24334601414836512582009-02-10T12:11:00.000-08:002009-02-10T12:11:00.000-08:00I agree with both sides here. Any attempt at ident...I agree with both sides here. Any attempt at identifying the most influential wine blogs will miss important parts of the conversation and wineries do want an ROI on their marketing spend. <BR/><BR/>The funny part is that wineries spend money now on things with no ROI but, because they have done this so long, they don't question it. <BR/><BR/>The fact of the matter is ALL wine blogs are influential because of Google. Once a wine is blogged, that review will be found by someone looking for it no matter if you write it or Alder Yarrow does. Google and other search engines are the great leveler and opportunity here. Not another list of the "top wine blogs."Tim Elliott | Winecasthttps://www.blogger.com/profile/09190172264576459006noreply@blogger.comtag:blogger.com,1999:blog-1949754937759184830.post-23923301911802559962009-02-10T10:32:00.000-08:002009-02-10T10:32:00.000-08:00Paul, thank you for a very reasoned comment in res...Paul, thank you for a very reasoned comment in response to my rather hyperbolic bomb-throwing. <BR/><BR/>and remember, <B>PICK ME!!</B> <BR/><BR/> :)dhonighttps://www.blogger.com/profile/17514277845922195085noreply@blogger.comtag:blogger.com,1999:blog-1949754937759184830.post-86970982528949476982009-02-10T10:30:00.000-08:002009-02-10T10:30:00.000-08:00Thanks for your perspective and allowing us more t...Thanks for your perspective and allowing us more transparent. <BR/><BR/>Once again, we are not taking a subjective approach to individual bloggers but to the channel as a whole. Our intent is not to say "so and so" is better. Our intent is to demonstrate the value of this channel for wine companies. Judging bloggers is not in the scope of our project. Analyzing the channel is.<BR/><BR/>In regards to wine social media companies, they will analyzed mathematically through a series of questions (other industries do this - Gartner, Forrester, etc). This also is healthy as wine companies try to make sense of the myriad of choices being presented. This is also healthy for the industry.<BR/> <BR/>We are also not selling the information (THE REPORT IS FREE TO ALL). This have been made very clear on our site and in all our communications.<BR/><BR/>Again, we appreciate your feedback and we know that you'll actually be pleased with our hard work and analysis. If you have actual more questions I'd be more than happy to field them.Anonymousnoreply@blogger.com